Amazon in talks to buy Decart for about $7bn, WSJ reports
Amazon is in talks to buy the AI startup Decart in a deal that could value it at about $7bn, The Wall Street Journal reported on Sunday. Kate Clark and Lauren Thomas reported the talks, citing people familiar with the matter.
Amazon is reportedly in talks to acquire the AI startup Decart for about $7 billion, according to a report by The Wall Street Journal. The potential acquisition highlights the growing competition in the AI chip market and the strategic importance of Decart's technology.
What happened
Amazon is reportedly in advanced talks to acquire Decart, an AI startup, for about $7 billion. The potential deal, which could be one of the largest exits in Israel's tech industry, is driven by Decart's technology that simplifies moving between different AI chips. The company's software layer, DOS, and models, Lucy and Oasis, are key assets. Amazon has been working with Decart since 2025, and the deal could be finalized if no other buyer steps in.
Why it matters
The potential acquisition of Decart by Amazon underscores the growing competition in the AI chip market and the strategic importance of Decart's technology. For AI developers and technology professionals, this highlights the increasing focus on optimizing AI performance across different hardware platforms. For investors, it signals a significant move in the AI industry and the potential for substantial returns.
- Amazon's potential acquisition of Decart highlights the growing competition in the AI chip market.
- Decart's technology, including DOS and models like Lucy and Oasis, is strategically valuable.
- The deal could be one of the largest exits in Israel's tech industry, signaling significant investment in AI startups.
- Amazon's Trainium chip is a key component of the potential deal, showcasing its efforts to reduce reliance on Nvidia.
- The acquisition reflects the broader trend of cloud companies investing in their own AI infrastructure.
The bigger picture
The acquisition could significantly impact the AI chip market by reducing reliance on Nvidia and increasing competition. It also highlights the importance of cross-platform AI solutions and the strategic value of AI startups in the industry.
The potential acquisition of Decart by Amazon for about $7 billion underscores the strategic importance of AI startups in the evolving chip market and highlights the growing competition among tech giants.
Technical details
- Decart's software layer, DOS, enables easier movement between different AI chips.
- Decart's models, Lucy and Oasis, are used for live video processing and creating interactive AI environments.
- Amazon's Trainium chip is central to the potential deal, with Decart's models running on it.
- Decart's video model ran live on Trainium3 at the AWS re:Invent conference in December 2025.
FAQ
What is Decart's main product?
Decart's main product is its software layer called DOS, which simplifies moving between different AI chips.
What is the significance of the potential Amazon-Decart deal?
The deal could be one of the largest exits in Israel's tech industry and highlights the growing competition in the AI chip market.
What role does Amazon's Trainium chip play in the potential deal?
Decart's models ran live on Amazon's Trainium3 chip, and the company has been working with Amazon since 2025.
What are Decart's models used for?
Decart's models, Lucy and Oasis, are used for live video processing and creating interactive AI environments.
How much has Decart raised in funding?
Decart has raised over $400 million from investors including Sequoia Capital, Benchmark, and Radical Ventures.
This summary and analysis were generated with AI from the original article and may contain errors. Read the original for the full story.
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Originally published by The Next Web AI on Oct 13, 2026.
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