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Fast Company4 min read

Big Tech used AI to take what it wanted. Now consumers are fighting back, too

The first four years of the generative AI revolution have tended to see power flow in one direction. Big Tech firms unleashed their tools on the planet and expected users to like it or lump it. Unhappy with the amount of data collected about you in the pursuit of convenience from your chatbot?

By Chris Stokel-WalkerFast Company — Technology
Big Tech used AI to take what it wanted. Now consumers are fighting back, too

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Originally published by Fast Company — Technology on Oct 15, 2026.

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