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Fast Company4 min read

Chipotle’s ridiculously oversized bag can carry enough food to feed your entire family

Chipotle Mexican Grill has debuted a 3-foot-wide, 170-liter (45-gallon) bag that serves as both a bold fashion statement and a marketing stunt that exemplifies the creative style of its chief brand officer, Fernando Machado.

By John KellFast Company AI
Chipotle’s ridiculously oversized bag can carry enough food to feed your entire family

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Originally published by Fast Company AI on Oct 13, 2026.

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