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email-craft31 min read

Email Marketing Frequency: 10 Best Practices That Beat “It Depends”

Best practices for email marketing frequency, with a cadence decision table by list size and business type, so you can stop guessing how often to email.

By Marc-Aurèle LegouxEmailTemple Blog
Email Marketing Frequency: 10 Best Practices That Beat “It Depends”

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Originally published by EmailTemple Blog on Jul 30, 2026.

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