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Religion6 min read

Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable

A fragmented $2.3 billion industry is turning tarot, astrology, and spell work into personalized guidance for an uncertain generation.

By Tatiana SatauaFortune AI
Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable

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Originally published by Fortune AI on Oct 4, 2026.

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