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Jacquard2 min read

How Confused.com generated a 12% uplift in clicks with intelligent content testing

Stuck in a manual testing bottleneck, insurance comparison platform Confused.com turned to Jacquard for AI-powered language optimisation at scale.

By The Jacquard TeamPhrasee Blog
How Confused.com generated a 12% uplift in clicks with intelligent content testing

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Originally published by Phrasee Blog on Feb 23, 2026.

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