Rivian’s R2 just helped it set a new sales record
Deliveries jumped roughly 45% compared to the same quarter last year, with Rivian delivering more than 19,000 EVs.
Rivian's new R2 SUV has contributed to a significant sales increase, with the company delivering over 19,000 electric vehicles in the third quarter, marking a 45% rise compared to the same period last year.
What happened
Rivian achieved a record number of electric vehicle deliveries in the third quarter, largely due to the launch of its R2 SUV. The company delivered 19,248 vehicles, a 45% increase compared to the same quarter last year. The R2, which started at just under $60,000, is expected to be one of the fastest-selling EVs in the U.S. Rivian also plans to introduce cheaper models and expand its production capacity with a new factory in Georgia.
Why it matters
The success of the R2 SUV is crucial for Rivian as it aims to reduce its years of heavy losses and achieve profitability. The R2's performance could also influence the broader EV market, especially with Rivian's plans for cheaper models and its expansion into robotaxis.
- The R2 SUV is a key driver of Rivian's recent sales success.
- Rivian's expansion plans, including a new Georgia factory, aim to increase production capacity.
- The company's focus on robotaxis and cheaper models could broaden its market reach.
- Achieving its sales targets could help Rivian reduce its losses and move closer to profitability.
The bigger picture
The success of the R2 could significantly impact Rivian's financial performance and its position in the EV market. It may also influence the broader adoption of electric vehicles and the growth of autonomous vehicle technology.
Rivian's third-quarter sales success, driven by the R2 SUV, marks a significant milestone for the company. With plans for expansion and new models, Rivian is positioning itself for long-term growth in the EV and autonomous vehicle markets.
Technical details
- Rivian is building the R2 at its factory in Normal, Illinois, with plans to expand production capacity.
- The company is constructing a new factory in Georgia to produce up to 300,000 vehicles annually.
- Rivian has signed a deal with Uber to develop robotaxi versions of the R2 SUV.
FAQ
How many vehicles did Rivian deliver in the third quarter?
Rivian delivered 19,248 vehicles in the third quarter, a 45% increase compared to the same period last year.
What is the starting price of the R2 SUV?
The R2 SUV starts just under $60,000.
What is Rivian's plan for the R2 SUV?
Rivian aims to sell between 20,000 to 25,000 R2 vehicles by the end of the year, making it one of the fastest-selling EVs in U.S. history.
Where is Rivian building its new factory?
Rivian is building a new factory outside Atlanta, Georgia, with the capacity to produce up to 300,000 vehicles annually.
What is Rivian's goal for the R2 SUV in terms of sales?
Rivian believes that if the R2 sells well, it can sell between 65,000 and 70,000 vehicles this year, including its R1 lineup and commercial electric van.
This summary and analysis were generated with AI from the original article and may contain errors. Read the original for the full story.
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Originally published by TechCrunch on Oct 2, 2026.
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