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Fast Company2 min read

Tailgating is losing ground to a new game-day tradition

Any American sports fan knows that watching a game is a daylong affair, with celebrations starting hours before kickoff. Yet despite being a staple of the game-day experience, America’s beloved social tradition—tailgating—is beginning to look different.

By María José Gutiérrez ChávezFast Company AI
Tailgating is losing ground to a new game-day tradition

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Originally published by Fast Company AI on Oct 2, 2026.

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