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Fast Company9 min read

The $100 billion comeback of the American tween

I remember stepping into the mall as an 11-year-old with a sequined purse stuffed with pocket money. I’d pop into Claire’s to buy some watermelon Lip Smackers, then hit up Limited Too for baby Ts. Back home, there would be a Delia’s catalog waiting for me with ideas of how to style cargo pants.

By Elizabeth SegranFast Company AI
The $100 billion comeback of the American tween

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Originally published by Fast Company AI on Sep 29, 2026.

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