The owner of a $9 membership bought an 18-year-old brand. The price has never changed; she says it never will.

Liz Wilcox charges $9 a month for newsletter templates. About 4,400 people pay it, churn runs around 5%, and in April 2026 she bought Smart Passive Income. Her original target was 1,000 members in two years. The mechanism is a price nobody re-decides and customers who do the selling.