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Fast Company6 min read

This is the one role founders should absolutely outsource

In a startup’s earliest days, founders are the only salespeople by default. And founders who don’t have any previous sales experience are often surprised to find that they’re very effective at it.

By Stephanie FriedmanFast Company — Technology
This is the one role founders should absolutely outsource

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Originally published by Fast Company — Technology on Oct 13, 2026.

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