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What's the difference between rule-based automation and AI automation for Shopify?

Rules run logic you wrote; AI decides mid-run. The three things merchants call AI automation, what Flow's native OpenAI step really does, and when to use each.

By Ryan ODonnellMESA Blog
What's the difference between rule-based automation and AI automation for Shopify?

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Originally published by MESA Blog on Aug 17, 2026.

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