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Building trust through social media: 5 ways to earn it
Authenticity is the most important brand characteristic on social media, according to Sprout’s Q3 2026 Pulse Survey. But as audiences grow more skeptical of Read more... The post Building trust through social media: 5 ways to earn it appeared first on Sprout Social.
Repustate Blog10 min read
Personal branding: What it is and how to build yours
You’ve heard it from mentors, recruiters and that coworker who posts on LinkedIn every morning: You need a personal brand. Truth is, you already Read more... The post Personal branding: What it is and how to build yours appeared first on Sprout Social.
Repustate Blog13 min read
8 best link-in-bio tools for brands and creators in 2026
Between character count limitations and linking restrictions, one clickable URL in your bio could fix a lot of problems. Link-in-bio tools let you centralize Read more... The post 8 best link-in-bio tools for brands and creators in 2026 appeared first on Sprout Social.
Repustate Blog9 min read
How Atlas Copco Group built a proactive reputation intelligence model
Reputation risk often shows up in small ways first. Customer concerns in one market, inconsistent messaging in another. Different teams respond to the same Read more... The post How Atlas Copco Group built a proactive reputation intelligence model appeared first on Sprout Social.
Repustate Blog8 min read
How to use social listening and media monitoring for corporate reputation management
You spend years managing a vibrant, positive brand reputation—nailing the customer experience, delivering great service and watching your reputation thrive. But all it takes Read more...
Repustate Blog12 min read
Holiday shopping is happening earlier than ever, here’s what brands need to know
Halloween candy is still on the shelves, but holiday shoppers are making wish lists and hunting for deals months before the holidays arrive. But Read more... The post Holiday shopping is happening earlier than ever, here’s what brands need to know appeared first on Sprout Social.
Repustate Blog9 min read
Data storytelling: Turning social insights into a narrative your org acts on
Engagement is up. Your brand is seeing a spike in mentions. Sentiment is trending positive. People are sharing a hack about one of your Read more... The post Data storytelling: Turning social insights into a narrative your org acts on appeared first on Sprout Social.
Repustate Blog10 min read
How to get ahead of the holiday social media customer service rush with Sprout
Holiday shoppers no longer line up outside big-box stores for the best deals. Instead, they’re turning to social media to find, research and buy Read more... The post How to get ahead of the holiday social media customer service rush with Sprout appeared first on Sprout Social.
Repustate Blog20 min read
2026 holiday shopping trends: Tariffs, trust and timing
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more... The post 2026 holiday shopping trends: Tariffs, trust and timing appeared first on Sprout Social.
Repustate Blog8 min read
It’s about social media discoverability, not followers
For years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant more sales, Read more... The post It’s about social media discoverability, not followers appeared first on Sprout Social.
Repustate Blog9 min read
How to break through social media saturation in a world of overwhelm
It’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media Read more... The post How to break through social media saturation in a world of overwhelm appeared first on Sprout Social.
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The best brands on Instagram in 2026 (so far)
We’re back with another installment of the Social Futures Report—a series where we compile and analyze social media posts and campaigns inspiring us, and Read more... The post The best brands on Instagram in 2026 (so far) appeared first on Sprout Social.
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How to measure social media with Google Analytics (GA4)
Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you Read more... The post How to measure social media with Google Analytics (GA4) appeared first on Sprout Social.
Repustate Blog8 min read
Will social media bans reshape the future of marketing?
Conditions online can be harrowing. All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and climate crises with the flick Read more... The post Will social media bans reshape the future of marketing? appeared first on Sprout Social.
Repustate Blog12 min read
The brand loyalty playbook: What it really is and how to build it
Brand loyalty has always been hard to win. Today, it’s even easier to lose. Consumers increasingly encounter brands across social networks, creator communities and Read more... The post The brand loyalty playbook: What it really is and how to build it appeared first on Sprout Social.
Repustate Blog11 min read
Halloween hashtags to kickoff #spookyseason
The air is getting crisp, pumpkin spice-flavored treats are returning to store shelves and scary movies are back in rotation. Autumn is a fan Read more... The post Halloween hashtags to kickoff #spookyseason appeared first on Sprout Social.
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