45 stories
Your robots.txt tells Google what to crawl. Your llms.txt tells AI models what your site is actually about. Most sites have one. Almost none have the other — and the ones that do are getting cited more.
You don't need a full agency or a 12-month strategy to start showing up in ChatGPT. Here's a 4-week sprint any SMB can run, with concrete actions for each week and what to measure at the end.
Your clients are about to start asking why they don't show up in ChatGPT — and they'll ask their agency first. Here are the seven questions you should expect, what each one really means, and what a confident answer sounds like.
SEO Week NYC just introduced HEO — Hybrid Engine Optimization. That's five SEO acronyms in three years. Here's what each one actually means, which ones are duplicates, and which one is genuinely worth your attention.
Most websites are invisible to ChatGPT — not because of bad SEO, but because of five fixable technical gaps. Here's how to close them in under an hour.
Most businesses are invisible to ChatGPT, Perplexity, and Gemini without knowing it. Here are the 8 technical traps that block AI from finding and recommending you — and how to fix each one.
AI visibility is how often your brand appears when people ask ChatGPT, Perplexity, or Google AI about your industry. Learn what it is, why it matters, and how to improve your score.
Explore the gap between being known and recommended by AI, how discovery differs from search rankings, and ways to improve business information.
AI visibility audit tool that identifies why your pages are bypassed by AI search systems and provides specific fixes to increase citation chances in Google AI Overviews.
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