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Google desktop CTR appears weaker in Q2, but the useful reading is narrower than the headline. The key issue is device-level divergence, not a universal collapse in search performance. CTR measures clicks as a share of impressions. It reflects click behavior rather than rankings alone.
France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.
Ranking but not getting clicks? See how to improve organic CTR with sharper titles, better meta descriptions, and smarter SERP optimization.
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