20 stories
Mailchimp New Builder vs Classic Builder: what each editor does, which one accepts your own HTML and how to pick the right one before you build the next campaign.
How to create a Klaviyo HTML campaign with the API: authenticate, build a CODE template, create the campaign with its required audience, and assign it as a draft.
Set up an email signature that renders in Outlook, Gmail, and Apple Mail. Step-by-step for each client, plus copy-paste HTML that won't break.
What to put in an email signature, element by element: name, title, one link, one CTA. A clear list of what to include, what to cut, and how to choose.
Learn how to create the ideal founder and CEO email signature: the six things it's judged on, what improved the score, and the Outlook-safe HTML that survives
Dark mode email template best practices that hold across an entire flow, not one send. Shared tokens, logo variants, image backgrounds, and per-email QA.
Dark mode email breaks by client — some invert, some don't. Here's which clients do what, the color-scheme meta declaration, and a paste-in fix you can test.
17 ChatGPT email prompts: one system prompt, 8 campaign prompts, 6 refinement prompts, plus an audit prompt. Generate emails that don't break in Outlook.
How to build an email template that renders everywhere and drives clicks. The 600px table backbone, dark-mode setup, ESP export, plus generator vs builder.
How to test HTML email in Outlook without paying for a rendering service: which Outlook versions actually matter, a free test ladder and what to check on every render.
Learn how AI email design works, which tools deliver, and how to keep AI output on-brand and dark-mode-safe. A practical guide for marketers.
Build responsive emails that hold up on any screen and in dark mode. A step-by-step guide to the fluid table backbone, media queries, and testing.
Stop AI-generated email HTML breaking in Outlook. 8 rules — table layout, inline CSS, VML buttons, dark mode — to encode in your prompt before you send.
Nine checks a system should catch for you. One only you can. The email QA checklist that stops a broken send before it reaches a single subscriber.
Learn how to make a custom editable Mailchimp template with mc:edit regions in the Classic editor, so marketers can swap headlines, images, and cards.
Copy a mobile responsive email template that holds its shape on any screen—even when Gmail strips your styles. Free HTML code, no media queries needed.
See exactly which styles to inline and which to leave in a style block, so your email renders the same in Gmail, Outlook, Apple Mail, and mobile.
Outlook collapses email buttons to clickable text. Build bulletproof buttons with copy-paste VML + anchor code that work everywhere, even in dark mode.
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