11 stories
Marketing Strategy | Podcast You’ve written the page four times now. Version one was clear, and the subject matter expert sent it back with six corrections and a polite note that you’d oversimplified “the part that matters.” Version two was accurate, and it read like a washing machine manual.
Marketing Strategy | Podcast Working at a B2B company running an e-commerce platform, Melissa’s team noticed something in the data that nobody else was watching closely: customers were browsing products and pricing, then leaving without buying.
The Two Words That Separate a Feature List From a Story: “So That” Ask most product marketers to describe their job and you’ll get a list. Positioning. Messaging. Sales enablement. Go to market strategy.
Marketing Strategy | Podcast Open your team’s shared drive and scroll back two quarters. There is a brand video in there that took six weeks, three rounds of stakeholder feedback, and a budget line somebody had to defend.
Marketing Strategy | Podcast Somebody on your team generated something impressive last week. A first draft that came back in nine seconds instead of two days, maybe, or a set of localized variants that would normally have taken a contractor two weeks.
For a long time, adding a transition between scenes in Lumen5 meant combining a different tool. Transitions were built into scene designs behind the scenes, and if a design didn’t come with one, you were out of luck. You couldn’t add it yourself. That was fine if you were the one setting them up.
Marketing Strategy | Podcast At the start of every year, marketers set ambitious goals. Build more pipeline. Generate better leads. Improve conversion. Prove marketing’s impact. Then reality kicks in. Priorities shift. Budgets change. AI evolves. Buyer behaviour continues to transform.
In this episode of Supercharge Marketing, host Pius Chan sits down with Josh Gillick, Senior Director of Creative Marketing at Cisco to chat about Creative Team leadership and roles in the age of Enterprise AI. Most creative leaders take a straight line to get where they are.
In this episode of Supercharge Marketing, host Thomas Klinger sits down with Nora Ioane, Business Marketing Manager for Cardiac Services at SpecialtyCare, to explore how lessons from teaching translate into clearer, more trusted marketing, especially in high-stakes healthcare environments.
In an industry where products are largely indistinguishable and regulations limit personalization, one bank leader is redefining how brand trust is built and measured.
The Moment Before the First Frame Every marketer knows the moment before the first frame: the brief spark of an idea followed by a wall of UI. Before you can see anything moving on screen, you’re faced with templates, aspect ratios, voiceover choices, narrative styles.
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