135 stories
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of?
Marketing Strategy | Podcast Open your team’s shared drive and scroll back two quarters. There is a brand video in there that took six weeks, three rounds of stakeholder feedback, and a budget line somebody had to defend.
Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows.
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI.
AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate.
Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead.
Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer service, and renewals.
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too.
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated answers and connects those insights directly to content creation and campaign execution inside the…
If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content briefs, or workflows that help teams act on those findings.
The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers.
As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working?
An AI social media content agent researches your niche and drafts platform-native posts in your voice. Here is how to build one in plain language — and why you can rent it to clients instead of just using it.
Marketing Strategy | Podcast Somebody on your team generated something impressive last week. A first draft that came back in nine seconds instead of two days, maybe, or a set of localized variants that would normally have taken a contractor two weeks.
Marketing Strategy | Podcast At the start of every year, marketers set ambitious goals. Build more pipeline. Generate better leads. Improve conversion. Prove marketing’s impact. Then reality kicks in. Priorities shift. Budgets change. AI evolves. Buyer behaviour continues to transform.
A plain guide to the best social media tools for dentists. We compare 5 tools on ease of use, posting without a marketing team, and looking professional and trustworthy.
A plain guide to the best social media tools for consultants and coaches. We compare 5 tools on ease of use, posting in your own voice, and turning ideas into leads.
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