4 stories
The Two Words That Separate a Feature List From a Story: “So That” Ask most product marketers to describe their job and you’ll get a list. Positioning. Messaging. Sales enablement. Go to market strategy.
In this episode of Supercharge Marketing, host Pius Chan sits down with Josh Gillick, Senior Director of Creative Marketing at Cisco to chat about Creative Team leadership and roles in the age of Enterprise AI. Most creative leaders take a straight line to get where they are.
In this episode of Supercharge Marketing, host Thomas Klinger sits down with Nora Ioane, Business Marketing Manager for Cardiac Services at SpecialtyCare, to explore how lessons from teaching translate into clearer, more trusted marketing, especially in high-stakes healthcare environments.
In an industry where products are largely indistinguishable and regulations limit personalization, one bank leader is redefining how brand trust is built and measured.
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