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thought leadership

18 stories

Stories

  • ICYMI: What landed for AI builders in September 2026

    A monthly recap of the latest Amazon Bedrock, Amazon Bedrock AgentCore, and Strands updates from September 2026: broader model choice, faster serverless agents with built-in evaluation, and automated knowledge base syncing with native enterprise connectors.

    AWS ML Blog5 min read
  • Beyond hours saved: Building the business case for agentic automation

    The RPA-era ROI model misses most of the value agentic automation creates. This post gives AI center of excellence leaders a framework to size the full value of agents across time savings, exception handling, decision quality, and maintenance economics, and to prioritize which workflows to automate…

    AWS ML Blog10 min read
  • Building AI builders: Playbook for closing the AI knowledge-capability gap

    The biggest barrier to AI adoption isn't awareness. It's the gap between talking about AI and building with it. Here's the playbook we used to turn non-technical, customer-facing professionals into confident AI builders in six weeks, and how your organization can replicate it.

    AWS ML Blog12 min read
  • Your Product is Complicated. Your Explanation Shouldn’t Be.

    Marketing Strategy | Podcast You’ve written the page four times now. Version one was clear, and the subject matter expert sent it back with six corrections and a polite note that you’d oversimplified “the part that matters.” Version two was accurate, and it read like a washing machine manual.

    Lumen5 Blog14 min read
  • Jev vs. LLM-as-a-Judge for AI Evals

    A model that answers yes/no questions instead of writing text came out 3.5× cheaper and 3.8× faster than our gpt-4o-mini judge on 1,000 real production turns, and agreed with it on 897 of them.

    Opik Blog1 min read
  • Capturing a 400-Turn Claude Code Session in a Single Image

    We ran a small model over thousands of Claude Code session and discovered how people really use coding agents. Comet Cost Intelligence is a tool for optimizing engineering token spend on Claude Code and Codex.

    Opik Blog1 min read
  • The Idea That Cost Nothing and Made Millions

    Marketing Strategy | Podcast Working at a B2B company running an e-commerce platform, Melissa’s team noticed something in the data that nobody else was watching closely: customers were browsing products and pricing, then leaving without buying.

    Lumen5 Blog5 min read
  • Two Words Every Product Marketer Needs

    The Two Words That Separate a Feature List From a Story: “So That” Ask most product marketers to describe their job and you’ll get a list. Positioning. Messaging. Sales enablement. Go to market strategy.

    Lumen5 Blog7 min read
  • Falling Behind on Your 2026 Marketing Plan? It’s Not Too Late to Change Course

    Marketing Strategy | Podcast At the start of every year, marketers set ambitious goals. Build more pipeline. Generate better leads. Improve conversion. Prove marketing’s impact. Then reality kicks in. Priorities shift. Budgets change. AI evolves. Buyer behaviour continues to transform.

    Lumen5 Blog7 min read
  • What Teaching Taught Me About Trust, Attention, and Better Marketing

    In this episode of Supercharge Marketing, host Thomas Klinger sits down with Nora Ioane, Business Marketing Manager for Cardiac Services at SpecialtyCare, to explore how lessons from teaching translate into clearer, more trusted marketing, especially in high-stakes healthcare environments.

    Lumen5 Blog2 min read
  • Why modern CRMs will be the core of your GTM engine

    Modern CRMs shouldn’t just track data — they should run your go-to-market motion. Learn how infrastructure-first systems help teams move faster, scale smarter, and eliminate operational drag.

    Clarify Blog10 min read

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