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Few people pay for AI, but those who do spend big

Andreessen Horowitz tracks actual US consumer spending for the first time in its latest Top 100 AI list. Nearly half of US consumers use AI, but only 4.5 percent pay for a subscription.

By Jonathan KemperThe Decoder
Few people pay for AI, but those who do spend big

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Originally published by The Decoder on Oct 10, 2026.

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