Clay News & Updates

What is Clay?

Clay is an AI Agents tool. Infrastructure for data, agentic workflows, and GTM plays. Clay is freemium: it has a free plan, and paid plans start at $167/month. A free trial of 14 days is available. It is available on Web App. It is aimed at sales and outreach teams, marketing teams and customer support teams.

Provides infrastructure to access data, execute agentic workflows, and launch go-to-market (GTM) strategies. Designed for teams needing scalable systems to grow revenue through data-driven processes.

Built for sales and outreach teams, marketing teams and customer support teams.

Key capabilities

Features

Claygent AI Research Agents
Sculptor Workflow Builder
Signals Tracking
Audiences Management
Ad Sync to LinkedIn
Meta and Google Integration
Email Sequencer
CRM Enrichment
TAM Sourcing
Waterfall Enrichment
Account and Lead Scoring
Automated Inbound and Outbound

Use cases

Run unlimited searches with Audiences
Launch and scale GTM plays
Integrate with HTTP APIs

Who it's for

Sales and Outreach Teams
Marketing Teams
Customer Support Teams

Pros & cons

Pros

Free plan available
Custom/enterprise pricing via sales
Integrates with HTTP APIs

Cons

No documented limitations yet.

Pricing

Freemium — paid plans start at $167/month. Free trial of 14 days available.

Clay plans
Plan	Price
Free	Free
Launch	$167 / month
GrowthPopular	$446 / month

See current pricing on Clay's website

Integrations

AI models

GPT 5
Claude 4.6 Sonnet
Gemini 3 Pro
ElevenLabs

Security & compliance

SOC 2
ISO 27001
GDPR
SSO
Data deletion

As stated on Clay's website — not independently verified by AiByts.

FAQ

What is Clay?

Clay is an AI Agents tool. Infrastructure for data, agentic workflows, and GTM plays. Provides infrastructure to access data, execute agentic workflows, and launch go-to-market (GTM) strategies. Designed for teams needing scalable systems to grow revenue through data-driven processes.

Is Clay free?

Clay has a free plan; advanced features require a paid plan.

How much does Clay cost?

Clay offers 3 plans: Free (Free), Launch ($167 / month) and Growth ($446 / month).

What platforms does Clay support?

Clay is available on Web App.

Who should use Clay?

Clay is built for sales and outreach teams, marketing teams and customer support teams. Common uses: run unlimited searches with Audiences, launch and scale GTM plays and integrate with HTTP APIs.

What does Clay integrate with?

Clay integrates with Slack, Notion, Google Sheets, Airtable, HubSpot, Salesforce, Pipedrive and Webflow, among 19 integrations.

What are the best alternatives to Clay?

Similar tools on AiByts include CustomGPT, Buzz, Hlido, Plurai and Yasmine Works.

Clay news & updates

In the era of agents, GTM alpha means self-learning
In Finding GTM Alpha, we argued that winning teams use data others don't have, in plays others can't run, to build an edge. We also argued that no play lasts forever, and that teams must learn and iterate quickly.
Clay BlogOct 8, 202623 min read
Recapping the products announced at Sculpt 2026
In Finding GTM Alpha, we argued that winning teams use data others don't have, in plays others can't run, to build an edge. We also argued that no play lasts forever, and that teams must learn and iterate quickly.
Clay BlogOct 8, 202623 min read
How to Use Grok Bot and Clay for Go-to-Market Plays
Explore real Grok Bot and Clay use cases from Eric Nowoslawski, including chat-built outbound campaigns, GTM Hub lead magnets, and a daily learning loop.
Clay BlogOct 8, 202629 min read
10 ZoomInfo Alternatives for GTM Teams in 2026
Compare the top ZoomInfo alternatives, including Clay, on data coverage, pricing models, and workflow flexibility, plus the drawbacks real users report.
Clay BlogOct 7, 202641 min read
How the Clay ecosystem team builds with AI for 50,000+ people
See how Clay’s non-engineers built an AI-powered training platform that saves 75+ hours a week, and how they got teammates to use and improve it.
Clay BlogOct 6, 202642 min read
Building monty: Clay's Self-Serve Analytics Agent
Data teams have endless request queues. Here's how Clay built monty, a Slack-based analytics agent, so anyone can query the warehouse in plain English.
Clay BlogSep 30, 202632 min read
24 New Clay Integrations for GTM Data & Signals
Clay adds 24 new and updated integrations for EMEA and APAC coverage, buying signals, new industries, enrichment, dialers, CRMs, and warehouses.
Clay BlogSep 30, 202625 min read
The Clay Skills Marketplace Is Open
We’ve launched a place to find skills built by the Clay community, free to install and ready to run in Claude Code, Codex, or Cursor.
Clay BlogSep 30, 202627 min read
9 Ways to Use Clay’s Agent Plugin to Build GTM Workflows and Tools
See how nine Clay team members use the Clay Agent Plugin to build GTM workflows and rep tools with Clay’s API and CLI from their coding agents.
Clay BlogSep 23, 202634 min read
We asked 6,346 companies for a demo. Most never wrote back.
A team of Claygents filled out thousands of B2B demo and contact forms and timed how long it took anyone to respond.
Clay BlogSep 22, 202628 min read
Customers on legacy Starter, Explorer, and Pro plans can try new products through the end of the year
Legacy customers can use Audiences, Account Agents, Workflows, Plugin (API/CLI), and Sequencer for a limited time
Clay BlogSep 18, 202624 min read
The GTM Signal Your Competitors Can't Buy
Verkada's Cody Leovic explains why first-party data — CRM notes, replies, call transcripts — builds a GTM edge that rented signals can't match.
Clay BlogSep 18, 202631 min read
Learn more about Clay's Plugin for Claude Code and Codex
Data teams have endless request queues. Here's how Clay built monty, a Slack-based analytics agent, so anyone can query the warehouse in plain English.
Clay BlogSep 18, 202626 min read
Top 1%: How depthfirst Built RevOps on Signals Before Scaling Its Sales Team
Mark Hardy, Head of Revenue Operations at depthfirst, on building the AI security startup’s go-to-market systems as a RevOps team of one.
Clay BlogSep 18, 202629 min read
Clay vs 6sense: Choosing the Right Platform for ABM Campaigns
Compare Clay vs 6sense on intent signals, data sources, account scoring, orchestration, ad targeting, pricing, and implementation.
Clay BlogSep 18, 202646 min read
How Clay Runs Cold Outbound to Enterprise Accounts
Clay GTM engineer Sabrina Glaser cut 85 minutes of account research down to five with four agents, and now the entire sales team runs her play.
Clay BlogSep 15, 202632 min read
Outbound Sales Automation: 10x Pipeline in 2026
Learn how outbound sales automation replaces manual SDR work, cuts cost per email by 100x, and scales pipeline without growing headcount. See how it works.
Clay BlogSep 14, 202644 min read
Google Maps Lead Generation for Niche Leads 2026
Learn how to use Google Maps lead generation to find niche local businesses, enrich owner contacts, and send personalized outreach at scale with Clay.
Clay BlogSep 14, 202633 min read