Voluum News & Updates

What is Voluum?

Voluum is an Ad Generation tool. Ad tracking software with analytics and automation tools for scaling online marketing campaigns. Voluum is a paid tool, starting at $299/month. It is available on iOS, Android and Google Play (Android). It is aimed at marketers, agencies and media buyers.

Voluum is ad tracking software that provides advanced analytics, optimization, and automation tools to help scale and profit from online marketing campaigns. It offers real-time data tracking across all channels, centralized dashboards, and AI-powered traffic distribution.

Built for marketers, agencies and media buyers.

Key capabilities

Features

Real-time Tracking
Tracks live data on all channels.
Centralized Dashboard
Provides a single view for aggregated data.
AI-Powered Traffic Distribution
Redirect Tracking
Direct Tracking
LTV Tracking
Split Testing
Spend Optimization
Helps allocate budgets effectively.
Postback Tracking
Static Link Tracking
Landing Pages
Offers

Use cases

Track live data on all channels to monitor campaign performance
Use AI-powered traffic distribution to optimize ad delivery
Conduct split testing to improve campaign effectiveness
Monitor LTV to evaluate long-term customer value
Optimize budget spend with easy-to-use tools
Track postbacks for campaign performance analysis

Popular use cases

Who it's for

Marketers
Agencies
Media Buyers

Pros & cons

Pros

Public API available
Android app available
Free plan available
Integrates with YouTube, LinkedIn, X, Facebook, Anthropic, Telegram

Cons

Paid plans only

Pricing

Paid — paid plans start at $299/month.

Voluum plans
Plan	Price
Scale	$299 / month
Agency	$799 / month
EnterprisePopular	$1,599 / month

See current pricing on Voluum's website

Integrations

Developer & API

Public webhook API available

Webhooks: Supported

API documentation

Security & compliance

SOC 2
GDPR
SSO
Two-factor authentication
Data deletion

As stated on Voluum's website — not independently verified by AiByts.

FAQ

What is Voluum?

Voluum is an Ad Generation tool. Ad tracking software with analytics and automation tools for scaling online marketing campaigns. Voluum is ad tracking software that provides advanced analytics, optimization, and automation tools to help scale and profit from online marketing campaigns. It offers real-time data tracking across all channels, centralized dashboards, and AI-powered traffic distribution.

Is Voluum free?

No, Voluum is a paid tool.

How much does Voluum cost?

Voluum offers 3 plans: Scale ($299 / month), Agency ($799 / month) and Enterprise ($1,599 / month).

Does Voluum have an API?

Yes, Voluum offers a public webhook API with webhooks for building custom integrations.

What platforms does Voluum support?

Voluum is available on iOS, Android and Google Play (Android).

Who should use Voluum?

Voluum is built for marketers, agencies and media buyers. Common uses: track live data on all channels to monitor campaign performance, use AI-powered traffic distribution to optimize ad delivery, conduct split testing to improve campaign effectiveness and monitor LTV to evaluate long-term customer value.

What does Voluum integrate with?

Voluum integrates with YouTube, LinkedIn, X, Facebook, Anthropic and Telegram.

What are the best alternatives to Voluum?

Similar tools on AiByts include Quickads, Jobber AI Receptionist, Lucent Chat, VoiceAIWrapper and Atracker.

Voluum news & updates

Black Friday 2026: What Performance Marketers Need to Know Before Launch
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Voluum BlogOct 12, 20265 min read
How to Track Shopify and CheckoutChamp Conversions in One Place
Most ecommerce advertisers running paid traffic hit the same wall eventually. Your store reports thirty sales yesterday. Meta claims eleven of them. Taboola says nine.
Voluum BlogSep 23, 20267 min read
From FTDs to LTV: Shifting Your Tracking Focus to Long-Term Player Value
For years, the affiliate marketing playbook in iGaming was simple. Get the click, get the deposit, get paid. The first-time deposit (FTD) was king, and CPA deals built entire businesses on the back of it.
Voluum BlogAug 27, 20267 min read
What Is a Conversion API (CAPI) and Why It Matters for Advertisers in 2026
There is a quiet problem sitting at the center of most ad accounts: the platforms spending your money can no longer see what that money actually does. A user clicks your ad, lands on your offer, converts a day later on a different browser, and somewhere along the way the signal that connects that…
Voluum BlogAug 24, 20269 min read
Advanced Player Segmentation Using Voluum
Most iGaming marketers already know that not all players are worth the same. The guy who registers, deposits ten bucks once, and disappears is not the same as the one who redeposits every weekend for six months. The problem is that most campaigns treat them like they are.
Voluum BlogAug 3, 20267 min read
Automated Rules in Voluum for iGaming Traffic: Complete Guide
Here’s a number worth sitting with: if you’re running iGaming traffic across pops, push, native, and a few affiliate offers, you’re probably making dozens of small decisions a day. Pause this placement. Bump that bid. Kill the source that stopped converting at 3 a.m. while you were asleep.
Voluum BlogJul 23, 202611 min read
iGaming SEO Tracking and Voluum: Why It Matters and How to Set It Up
If you run an iGaming site, chances are a big slice of your traffic comes from search. Someone types “best online casino bonuses” into Google, lands on your review page, clicks through to an operator, and signs up. That’s the whole game for a lot of affiliates and in-house teams.
Voluum BlogJul 22, 202610 min read
Voluum MCP: The Best Way to Work With AI Agents
Everyone’s “doing AI” these days. Many products or platforms try to solve genuine problems, while others just add the magic button with stars graphics and hope people won’t ask what it actually does.
Voluum BlogJul 19, 20269 min read
The Most Common Tracking Issues and How to Fix Them
You launched your campaign, traffic is flowing, and your Voluum dashboard shows… nothing. Or visits without conversions. Or numbers that look nothing like what your traffic source reports. Take a breath. In most cases, the problem is not some deep technical failure.
Voluum BlogJul 10, 20266 min read
Mastering the Modern Marketing Stack: The Definitive Guide to Google Tag Manager and Voluum
The modern digital marketing ecosystem moves at an unforgiving pace. Advertisers and growth marketers constantly deploy new campaigns, test distinct landing pages, and experiment with a myriad of analytics tools, heatmaps, and optimization platforms.
Voluum BlogJun 25, 202610 min read
Postbacks vs. Dynamic Parameters: Why You Don’t Have to Choose
If you work in iGaming marketing, you’ve probably heard both terms thrown around, sometimes as if they were rivals. “Should we use postbacks or dynamic parameters?” is a surprisingly common question. And it’s the wrong one.
Voluum BlogJun 24, 20268 min read